http://www.nyargle.com/2009/10/employee-helpfulnes-and-courteousness-overlooked-pr-potential-in-most-museums/ Museum Marketing a pixel at a time... Sat, 15 May 2010 18:16:24 -0700 http://wordpress.org/?v=2.8 hourly 1 http://www.nyargle.com/2009/10/employee-helpfulnes-and-courteousness-overlooked-pr-potential-in-most-museums/comment-page-1/#comment-27 Lisa Craig Brisson Mon, 19 Oct 2009 17:19:13 +0000 http://www.nyargle.com/?p=180#comment-27 I completely agree! Last spring my daughter and I visited my brother in Washington D.C. We went to dinner at the Inner Harbor in Baltimore and wandered over to the National Aquarium. I was trying to take a picture of the two of them in front of the window showing the new Australia exhibit. I was jockeying around trying to get a photo that didn't have a weird shadow in it and one of the aquarium employees approached us. He asked if we were trying to get a photo and when he said yes he asked us to follow him. He took us through the door and past the guard to the actual exhibit inside the aquarium. I took my photo (including him, of course), he walked us back out the door and we all went on our merry way. We were so impressed that we returned two days later to visit the aquarium (not on our original list of places to go). We loved our visit and spend quite a bit of money on both programs and in the store. I've talked about this experience several times in conversations about great customer service and I'm also a fan on facebook and share interesting information with my friends there when I have a chance. I will be back to visit my brother with other members of my family and you can bet that the aquarium will be high on our list the next time. Five minutes of one employee's time earned the aquarium several hundred dollars in revenue (that week and more in the future when we return) and lots of positive word of mouth (see I'm telling you now too). I think it paid off. I completely agree! Last spring my daughter and I visited my brother in Washington D.C. We went to dinner at the Inner Harbor in Baltimore and wandered over to the National Aquarium. I was trying to take a picture of the two of them in front of the window showing the new Australia exhibit. I was jockeying around trying to get a photo that didn’t have a weird shadow in it and one of the aquarium employees approached us. He asked if we were trying to get a photo and when he said yes he asked us to follow him. He took us through the door and past the guard to the actual exhibit inside the aquarium. I took my photo (including him, of course), he walked us back out the door and we all went on our merry way. We were so impressed that we returned two days later to visit the aquarium (not on our original list of places to go). We loved our visit and spend quite a bit of money on both programs and in the store. I’ve talked about this experience several times in conversations about great customer service and I’m also a fan on facebook and share interesting information with my friends there when I have a chance. I will be back to visit my brother with other members of my family and you can bet that the aquarium will be high on our list the next time.
Five minutes of one employee’s time earned the aquarium several hundred dollars in revenue (that week and more in the future when we return) and lots of positive word of mouth (see I’m telling you now too). I think it paid off.

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