Another time was when I was chatting with a friend of mine recently about his own technology paridime shift when he was looking at his friend’s four year old daugther watch “Dora the Explorer” on TV when suddenly she got up in the middle of the program and begin to rummage around the back of he TV set in the snake pit of wires. His first thought and reaction was how cute, she is pretending to be Dora and was exploring. As the four year old became increasingly fustrated it was clear that she was not exploring at all. He asked her what she as doing and she replied she was looking for “the mouse”. Interactivity with media was so commonplace with this four year old that she felt it her right that she should be able to control the show on TV.

During the conference, the organization I am web designer/developer for, the Minnesota Historical Society, announced layoffs of 93 of my co-workers with another 223 co-workers getting reduced hours, which amounts to 46% of the total staff affected. This includes the closing of three historic sites and a reduction of services. The lack of revenue which spawned the layoffs is not due fiscal incompetence on their part but rather in preparation for an anticipated 15% reduction in funding from the state of Minnesota and a anticipated 20% shortfall in non-state revenues. I know not only my workplace was hit with cuts and layoffs but also other museums in the Twin Cities where affected as well, not to mention most of the museums at the conference.

During the conference sessions, while there was plenty of hushed chatter about museum budget cuts and layoffs there was little formal discussion of it in the sessions – at least the ones I attended. Curiously there was a noticeable lack of “web marketing” discussion in the conference sessions and workshops. There was indirect discussion of museums and marketing in a “we-are-too-academic-to admit-that-what-we-doing-with-social-web-is-actually-marketing” angle. The only two people that I witnessed at the conference really discussing the use of web as a pull for museums rather than museum web sites as existing as a thing on it’s own were Gail Durbin from the Victoria and Albert Museum in London and Nina Simon of  Museum 2.0 blog fame. I did attend however have a lovely informal “Birds of a feather” breakfast discussion on fundraising and museums but that really was about it.

At the closing plenary of the Museums on the Web Conference there was sort of religious revival style action with people invited to testify their experience at the conference, what they liked, what they didn’t, what they would like to see next year. Other than Nina Simon talking about the very talented staff of  the Brooklyn Museum of Art not attending due to financial cutbacks no one mentioned the financial crisis affecting museums and worse still no one mention the need for museums and web marketing sessions  at the “MUSEUMS and the WEB 2010 Conference” …and the band played on….

So now I know what I want to blog about: Web Marketing for the Museum. There are only a couple of blogs on museum marketing but neither with a web focus. While I am not an expert on the subject it seems to be a timely and needed blog to start a dialog. Besides no one else seems to want to talk about it. So… Roar!